"... One of the questions that appear to be of primary importance in creating and risking with such a product, in our view crucial for a campaign, is - why a child's language? Why images? Why simplified narration, instead of very smart slogan?

Faced with the time where we act, survive, trying from our heart to position, defined and protect ourselves, we are permanently hit by the fact that the chances to become insensitive and dull, and to become one with the ghostly, amorphous and entropic atmosphere where the others are gone and with it even our own identity. We live in a sick times, in a traumatized spaces where the conflict is not given an impulse that might move and deliberate, that could raise exchange and confrontation, but it turns into a frustrating context that tied into knot all our acting and establishing relations with ourselves and with the everyday. So, the urge of facing, interpretating and solving of the truth, and we cannot simply deal with it. And I consider, even under threat of horror it should decipher.

We are witnesses of the so called totalizing narrations, which serve for equitation, and leveling of all the contradictions in order to make it appropriate. And this is exactly why we choose the language which picture book Something Else offers: it is a language that functions and operates with the tools of what is called "open work" and is equally successful on two levels: on a visual and on a level of language. From one side there is very simplified, acceptable language structure, and from the other it attacks extraordinary psychological compoundness and vivacity of the visually and discursively described situations, which openly, clearly and attentively problematize every delicate aspect that could have not only one child but we all in the symbolic exchange with the world around us.

Something else, with it's explicit and very actual name could even pretend for a new genre in the academic disciplines, especially in those close to communicology and political philosophy: I would say that this is subtle and seductive lyrical study about the inhibiting aspects which one person might face in it's development from the childhood to the very old age, a study by which an interpretation of a new, paralleled world, different by the one imposed with the social conventions, is enforcedly offered. On every page, in a phantastic visual, discursive and contentual symbiosis, which on a moments is deliberately numinous and metaphorical, we meet on a carefully chosen self-conflictual an self-questioned contexts that the subject, in this occasion the creature called Something Else, with it's viewpoint, lives through and tries to find an answer for them.

And during that journey, Something Else, not only literary but psychologically applicable, first establishes and than unmasks and re-establishes in new clothing the social stereotypes. And it is doing it by objectifying the phantasmagorically built personages.

Something Else is a specific way and style where the new models of approaching are examined, even with a tendency to experience them.

Reality, as some contemporary thinkers say, is illusion and we should try to unmask it. In this picture book we have the reverse process - through reality and vivacity of the imaginary we unmask the illusion that we live.